Business and service marketing 1 Essay Example | Topics and Well Written Essays - 1500 words

Business and service marketing 1 - Essay Example Those with existing brand value have been successful in reaping the benefits of e-commerce. Tesco, the giant retailer, is UK’s largest retailer in terms of market share and the world’s biggest e-grocer (Yoruk & Radosevic, 2000). Sustained competitive advantage can be gained by offering what creates value for the customers. Porter defines value as ‘what buyers are willing to pay’. Bevan and Murphy (2001) contend that firms can do this by either lowering the costs or doing something different from competitors. Tesco had initially launched their online channel Tesco Direct but today they have moved beyond online grocery retailing and offer a wide range of products. Their website www.tesco.com enables the customers to buy online from their familiar local store. The pricing and inventory system is linked directly to Tesco.com so that the customers can select the good at the prices they are used to (MÃ ¼ller-Lankenau, Klein & Wehmeyer, 2004). They charge a nominal fee as delivery charges for their online customers. Besides, Tesco had the first-mover advantages in introducing online grocery shopping but in addition, it gained its market leading position by educating and empowering its customers to ta ke up the online channel (Tse, 2005). This created the point of differentiation which added value to its service offering, thereby giving it the competitive advantage. Another point of differentiation in its services that Tesco has created is that it is the only retailer whose site is accessible by the disabled or the impaired people. The government of UK is attempting to make improve the quality of their life so that they live as normal a life as others. Tesco has taken the step and integrated accessibility into the main stream grocery site (Mairs, 2006). This accessible website was created for the partially sighted and blind people but had more of the normal visitors as well. This helped it to improve its customer base and the bran

The Reluctant Workers Essay Example | Topics and Well Written Essays - 750 words

The Reluctant Workers - Essay Example Aston is then forced to schedule morning meetings. Secondly, Aston seems not to come up with a method to make sure his employees to communicate with him (Morris, 2012). At most times, the employees presume that they are conversant with everything and are not interested in the job at all. This may also recount to the fact that a great proportion of them are aged, and are not weary of the fact that Aston will be their boss for the longest time ever (Morris, 2012). Thirdly, the employees have no interest in their job. Morris (2012) give an example of when Aston had scheduled a test, and the customer’s top management had planned flying out for 1st hand observations, but two people had already made arrangements for their vacation, another had planned to go out fishing, and another had planned to spend time with the orphans (Morris, 2012). This is to mean that the employees were more interested with what ensued outside the office premises as contrasted to their work. Aston complains that none of the employees planned for the test, all because of social responsibilities and other interests (Morris, 2012). As the project manager, Aston has shown tremendous interest and passion to his job. Were it not the uncooperative team members, Aston would by now be the best driver for his project. In relation to the core skills mentioned above, Aston is clearly motivated in his job, and is willing to do anything to see to it that the employees work closely with him son as attain the goals of the project. He complains that he has never seen such non-commitment by employees like he does, explaining why he consults Phil Davies, the project director (Morris, 2012). In terms of communication, Aston is fast to communicate with his senior in relation to the project issues. As drawn by Morris (2012), the entire project entails a detailed discussion between Aston and